We create uniquely tailored communications and meetings for your business, with a uniquely tailored team on each project.
In our experience, the wider and deeper the pool of talent, the fresher the catch. Our richly stocked WHIRLpool of top freelance talent and partner suppliers enables our in-house strategic, creative and project management team to provide you with newer, more dynamic and more effective solutions.
As a business model, it reduces our overhead. As a creative technique, it means a broader range of deliverables, developed by the right people creating the right solutions for your project.
That’s our catch-of-the-day. Every day.
KELLY ROCKLIFF | Partner | Director of Cool
When it comes to ensuring that everything WHIRL does exceeds client expectations, Kelly is relentless.
As our champion of strategy, she helps our clients formalize their objectives, then makes sure the work we do propels them towards their goals. She knows how to create order from chaos and develop solutions that deliver business results. Whether it’s turning employees into Brand Ambassadors or increasing sales with B2B communications, she’s the expert.
Kelly doesn’t like to tell people exactly how long she’s been in the biz, but her experience says it all. From product launches in South America to incentive trips to Africa. From Director of Incentive Travel to Director of Sales with some of the country’s top agencies – she has partnered with top global companies including Direct Energy, CIBC, Nortel, IBM, McDonald’s, Lavalife, MTS Allstream, The Weather Network, York University and Canada Post.
Kelly also honed her business skills in management at a number of leading Canadian corporations. She truly understands the client perspective – from the inside out.
Kelly also dedicates her time and considerable energies to support community organizations such as Crossroads International. Often, she can be found hiding out at Verity attending a Mastermind session, a wine tasting and, when the mood strikes her, the gym.
JIM TURNER | Partner | Co-Director of Hot
Everyone knows Jim is a really nice guy. But let him develop a creative strategy he knows will work for his clients – and he turns into a fighter.
Jim is the champion of the creative vision for our clients and lives to deliver a message, wow an audience, build an image, stimulate learning or simply generate a response. And he makes sure it’s done with passion and innovation.
In his decades in the business, Jim has worn many hats – writer, producer, account manager, creative director. You’d think the size of those hats would have gotten bigger over the years, but somehow he remains… a really nice guy.
He’s worked closely with many Canadian and International Fortune 500 companies including Sun Life, BCE, Bell Canada, Telus, Brookfield, Hudson's Bay, CIBC, BMO, Microsoft, FedEx, IBM, GSK, Kraft, CanWest Global, MTS Allstream and McDonald’s Canada – to name a few – as well as government organizations such as the Department of Foreign Affairs and International Trade and Export Development Canada.
In his volunteer work on numerous committees and boards, he has developed projects for community-based organizations like Casey House Hospice, AIDS Committee of Toronto, Community One, Artists’ Network and Frontier College.
Jim has a Bachelor of Applied Arts Degree in instructional media from Ryerson University. He’s also graduated summa cum laude from The University of Experience.
THOM ROCKLIFF | Co-Director of Hot
Thom was a curious boy, prone to daydreaming, drawing outside the lines and fabricating elaborate stories. Next time you see him ask him how his childhood construction crew killed Prime Minister Diefenbaker. Luckily the education system failed to remove his imagination during the time they had him in their charge – their loss is WHIRL’s win.
Thom uses his ability to generate ideas to help leading brands deliver sharp, compelling and captivating creative to a wide range of audiences. Give him your complicated, your elaborate or your hopelessly confusing content and watch him transform it into creative that sings.
But ideas are just part of the story. Thom loves the entire production process. From the smallest smartphone screen to the largest live stage, Thom brings a wealth of production and creative knowledge that delivers clarity in fresh and compelling ways.
He earned his stripes during his time as a producer, creative director and partner at the St. John Group. For over three decades, Thom created live events, tradeshow experiences, and interactive environments. He's even penned a few songs along the way. Whatever it takes to deliver the message and move minds.
Thom recently returned from the UK where he was the CMO of an innovative automotive software start-up. He established the brand, set the marketing vision and developed the digital strategy through two successful rounds of venture funding.
Thom’s past clients include Bell, BlackBerry, KPMG, CAE, Cisco, Castrol, Nissan, AT&T, Bell Labs and MaRS Innovation to name a few.
When Thom is not helping his clients, you might find him working on a socially responsible start-up, making a racket in his music studio or cooking up a storm in the kitchen.
ASHLEY KING | Designer
Ashley’s passion for the arts and design could almost be considered an obsession.
No matter what she does, she can’t seem to get her hand out of the creative cookie jar.
Ashley caught the creative bug as a child, traveling around the world to compete in choral competitions with the York Region Children’s Chorus. Her flare for the dramatic led her to a Theatre Arts Program before heading into Fashion Design at Ryerson University. After two traumatic years, she decided that she and sewing machines could never be friends. She decided to turn her hobby of illustration and design into a career and graduated with honours from the Seneca College Graphic Design program, and she's never looked back.
Along with her efforts on projects for all our clients, Ashley has designed communications solutions for companies such as Sun Life Financial and TD Canada Trust, and developed corporate branding for a variety of businesses.
SEAN BRODERICK | Production
Sean’s motto is “ready, willing and able”. He brings an immense amount of energy and determination to every project he works on.
Involved in nearly every aspect of the process, from production to office management, Sean can be seen pretty much everywhere. Solving on-site problems, liaising with clients and freelancers and striving to keep things running smoothly are just some of his many skills.
Sean served with the Canadian Forces for three years before being accepted to the University of Toronto, where he completed a Bachelor of Arts Degree in English. Upon graduation Sean went to work in the financial industry. After six years in the Bay Street race, Sean leapt at the opportunity to work with the WHIRL team.
NO COMPANY IS AN ISLAND.
We think that every business is part of the wider community. Or should be.
That’s why WHIRL encourages staff volunteerism, works with select not-for-profits on pro bono work, and delivers a portion of its profits each year to organizations that benefit the communities where we live and work.
It’s important to us at WHIRL.
We like to think it’s important to us all.